MediaTyp.es Episode 2: Getting down on the Ad/PR front

Show: #002 | Length: 46:20 | Size: 42.4 mb | Format: mp3

On this episode of MediaTyp.es we've got Tom Chernaik, Founder of DigComm and Matt Snodgrass, SVP of Digtial Marketing for LippeTaylor.

Digital Marketing's role in the new PR and Advertising world. We agree that it is about harnessing the power of syndication, honesty and adaptability. There's a lot of head shaking on this episode as we discuss previous metrics for ad buys like CPM and the coming wave real-time measurement. We cap it off talking about adding value even to the simplest media can create a loyal audience. Then a firetruck drives by.

Get more information about Tom at www.digcomm.com and Matt at his blog www.mattsnod.com.

Tags: brand building  real-time metrics  social media  Tom Chernaik  Matt Snodgrass  

Designing Brand Identity: An Essential Guide for the Whole Branding Team $26.16

The Brand Gap: Expanded Edition $13.47

BrandSimple: How the Best Brands Keep it Simple and Succeed $5.95

MediaTyp.es Episode 1: The Semantic Web

Show: #001 | Length: 40:06 | Size: 38.6 mb | Format: mp3

On this episode of MediaTyp.es I'm joined by technologist and CTO of Hearst Interactive, Mike Dunn.

We talk about the Hearst Tower, Mike's role with a traditional media powerhouse, Semantic Web, how his experience allows him to work within a large company and advise startups, open source due diligence, Friendfeed, Mag.ma and more.

You can find more information about Mike at www.glemak.com.

Tags: semantic web  mike dunn  hearst interactive  mag.ma  adaptive blue  

Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL $19.97

Programming the Semantic Web $21.54

Semantic Web Programming $24.51

<< home